Hallmark Lighting

Luminance appoints new China General Manager, David Li


David will oversee our entire China Operations in multiple levels:  Sourcing, Logistics, Supply Chain, Vendor Management, Quality Assurance, Engineering, Cost Analysis, Risk Analysis, Product Development, LED, etc..
David brings to us over 15 years’ of Lighting and Manufacturing experience and his most recent position was with Renesola LED. Prior to joining Renesola LED, David worked for Philips, Osram, Rubbermaid, and IKEA.
As Luminance and Hallmark expands and grows, David’s Lighting skills, education, and experience is well suited to support the transition. David earned his Bachelor of Science Degree in Mechanical Engineering from Beijing University of Chemical Technology.

Shown in photo (from left to right) -  Eric Allen - President/ CEO, Rocky Chung - Hallmark China Office Manager , David Li - General Manager (wearing the tie)

HD Live Interview with CEO Eric Allen


Watch the full video HERE!


NEWH Hawaii


2014 ISHP Award for Vendor Quality Excellence!


Hallmark Lighting is the recipient of the 2014 ISHP Award for Vendor Quality Excellence!

Hallmark Lighting was presented with the prestigious 2014 ISHP Vendor Quality Award. This very important recognition is voted on by purchasing firms in the Hospitality Industry. The voters must unanimously come to agreement on the candidate in order for them to receive the award. Hallmark couldn’t be more appreciative for this incredible recognition and honor! We take pride in our work and couldn’t be more grateful for this type of recognition. Thank you to all who have voted.

The International Society Of Hospitality Purchasers (ISHP) is a group of hospitality professionals who are dedicated to ethical procurement principles and fiduciary responsibility, development of universal product standards, and the development of educational and professional values. Although ISHP membership is limited to “hospitality procurement professionals”, it is our intent to build a common platform of understanding that will improve relationships between the specifier, interior designer, purchaser and the manufacturer/supplier; while continually upholding the integrity and ethics of the ISHP.

New 3D rendering from Hallmark Lighting!



We wanted to share the new and exciting rendering possibilities we have available in our engineering department.  We can offer this on a case by case basis on future quote requests.  It is a huge opportunity especially on the public space fixtures as seeing the final outcome up front will make the decision to purchase a clearer and faster process.

Please share these drawings with any of your clients and we look forward to this being a new opportunity for growth for everyone.


-Hallmark Lighitng


Introducing Metal Furnishings

Letter from CEO Eric Allen

To our Valued Clients,

It is with great pleasure that we announce the new launch of Custom Metal Furnishings to our expanding product line here at Hallmark Lighting.

We thought that your company would be interested in our new product line offering, as these products will complement our custom lighting line you are familiar with. We are enclosing a digital catalog for your review so you can become familiar with our new and exciting capabilities. Click here to view our new catalog.

Having been on the forefront of custom lighting for more than 30 years, Hallmark Lighting now combines years of experience and renewed enthusiasm to collectively offer an unsurpassed commitment to product quality, on-time performance, competitive prices, customer service and ultimate client satisfaction. We welcome the opportunity to enhance our innovative design and diverse product offerings which include guest room, corridor, public area lighting, and now custom metal furnishings. Hallmark understands the demands design and purchasing firms face in meeting and exceeding their client expectations. Our team is comprised of talented artisans, designers, & engineers with over 100 years of combined experience in the lighting industry.

Hallmark is now also a leading provider of LED technology in the Hospitality Industry. We can help you create a bright, long lasting, energy efficient product all while helping to deliver cost and labor savings. Our engineers combine the best available components for our fixtures that are meant to optimize performance and are designed for long term commitment and low maintenance.

Hallmark Lighting welcomes you to visit our 65,000 sq. ft. facility in Los Angeles, California. We will walk you through our manufacturing facility where you can see our talented artisans at work. Our dedicated team members, and state-of-the-art capabilities have positioned Hallmark to provide its clients with solutions, customer excellence, and peace of mind when selecting Hallmark Lighting for their product needs.

If you would like more information, please feel free to contact me or visit us online at www.hallmarklighting.com

We value your business and look forward to continuing to serve you in the future.

I look forward to hearing from you.
9631 De Soto Ave. Chatsworth CA 91311 | p. 818.885.5010 f. 818.885.5013 | www.hallmarklighting.com

HI Connect


Hallmark sponsored HBA's Public Area vignette and provided a chandelier and wall sconces.

Hallmark also sponsored Best Western's Guestroom vignette and provided the picture light as well as the floor lamp.